Do You Want to Attract More Patients, Generate More Referrals, and Increase Your Optical Sales?

Do you love performing the clinical aspects of optometry but find it a real chore to do the marketing necessary to fill your appointment book?

Do you face any of these challenges in your practice?:

• Managed care and third party plans that continuously lower your fees and, worse yet, dictate to you how you should practice...

• Intensifying competition from ophthalmologists and low price discounters...

• More and more new ODs graduating every year while fewer older ones retire, leading to a surplus of ODs in an already tight market...

Do you try to implement various marketing activities only to be disappointed with the response?

Would you love to:

• Get better marketing results and attract all the patients you can handle on a consistent basis?

• Have a no-hype marketing plan that is easy to implement and affordable?

• Promote your practice with professionalism and integrity – to be able to actually feel good about the marketing that you do?

Would it please you to know there is a solution?

It is still possible to grow your practice by 25%, 30%, 50% or more even in this increasingly competitive environment.

Best of all, it doesn't require you to spend thousands in advertising or give up hours of the little free time you still have left - in fact, when implemented properly, you can create systems that essentially run on autopilot.

The solution, believe it or not, is actually quite simple... once you know the Three Basic Strategies to create maximum growth in an optometric practice (or any business for that matter).

I'm Dr. Bill O'Shea, an optometrist just like you.

Over the years, I've developed a passion for studying marketing. I've read scores of books, attended seminars and listened to countless hours of audio programs.

In my studies, I discovered one single essential truth: effective marketing doesn't have to be complicated or expensive. It simply starts with the right mindset and the application of proven strategies.

My goal here is to share new ideas with you to help take your practice to the next level. Ideas not normally presented in the usual optometric literature.

I've discovered dozens of simple techniques to boost profits that, until now, have only been put to use by a fraction of the nation's most successful OD's.

In my research, I've uncovered the key you've been looking for. The key that opens the door to the practice you've always dreamed of. 

So What Is the Key to Real Success in Optometry Today?

I have no doubt that you can do this in your practice and achieve the significant growth you've dreamed of.

What Are the Three Basic Strategies to Create Maximum Growth in an Optometric Practice?

Here are the only three strategies you need to know to create maximum growth and profit in your practice:

1. Attract more patients.

2. Increase the amount of revenue you receive from each patient visit.

3. Increase how often you sell to each patient over a given period of time.

That’s it.

To create maximum growth and profitability in your practice, all you need to do is put in place systems to increase the number of patients you see, increase the amount of revenue you receive per patient and increase how often you create sales from your patients over a certain period of time.

Seems simple doesn’t it?

Here’s why:

When faced with the need to grow their practice, most doctors focus all of their energy and marketing dollars on the first strategy only.

They decide the solution to all of their problems is to go out and get more patients.

They haphazardly pour money into more Penny Saver ads or a splashier Yellow Pages ad or a fancier full color glossy brochure without even realizing that there are two other ways they could also increase their profits.

To make matters worse, these doctors’ efforts are solely aimed at attracting new patients through advertising. They never give any thought to the myriad of ways they can accomplish the same goal without spending one dime on advertising.

Now it certainly is true that efforts to attract more patients will increase your bottom line and will make your practice more profitable.

But what if we combined your efforts to increase your number of patients with systems to make more money per patient encounter?

And then what if we added systems to allow you to sell to your patients more often in a given period of time?

The results can be staggering.

In fact, a mere ten percent increase in each of the three strategies would synergistically create an overall growth rate in your practice of 33.1%!

That's why I'm writing you this letter. I want to share with you 34 specific techniques you can use to generate this geometric growth of 33.1% or more in your practice.

I've complied these strategies into a revolutionary new practice building program called:

• How to combat the "low price discounters". (Page 86)

• Why you're sitting on a gold-mine and how to start profitably mining your patient files! (Page 53)

• How to instantly make more money in your practice – starting tomorrow! (Page 83)

• The amazing secret to using small ads to get dozens of prospective patients to CALL YOU! (Page 107)

• The One Critical Question all of your marketing materials must answer - get this wrong and you may as well throw your advertising dollars out the window! (page 95)

• How to get loads of new referrals without resorting to nagging or trickery! (Page 60)

• 14 surefire ways to skyrocket your referrals. (Chapter 6)

• How to model success practices from other industries to make quantum leaps in your own practice. (Page 21)

• The one simple printed sheet of paper that can add tens of thousands of dollars to your bottom line. (Page 53)

• At least 7 low cost/no cost ways to build your practice. (Chapters 5, 6 and 8)

• How to get others to finance your marketing efforts (and be absolutely delighted to do it). (Page 81)

• How to get current patients to physically drag their friends into your office. (Page 73)

• How to make it practically impossible for any patient to say, "No" after you recommend a second pair of glasses or an optical up-sell! (Page 24)

• How to use free reports as "bait" for patients to call you! (Page 98)

• The secrets to making your Yellow Pages ad actually produce results (your Yellow Pages rep definitely doesn't know these). (Page 107)

• How to quickly and easily create killer ads and those free reports, using a piece of equipment you already use everyday. (Page 96)

• Why you must always keep following up with your patients (and if you don't you're leaving at least 50% of your potential profits on the table). (Page 75)

• How to write letters that always get opened, read, and acted on! (Page 47)

• How to turn your marketing efforts on "auto-pilot" while you go play golf. (Page 109)

• How to make even the most hesitant and timid patients respond to your marketing! (Page 50)

• How to set your price for optimum profit despite managed care and much more… (Page 87)

Any One Of These Strategies Could Literally Be Worth Thousands to Your Practice…

Just imagine if you started making only a handful of these tactics work for you. How much more money would that mean to your bottom line?

Now before we go on, I'm sure you probably have some unanswered questions and concerns. So here are some of the most common:

Q. “My practice is driven by word-of-mouth – all this ‘marketing’ stuff isn't for me…”

A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to.

One major focus of the program is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the manual that you've never considered before that will greatly accelerate your current referral sources.

Q. “Will all of this work for me in my part of the country? My patients are different.”

A. Let's face it, people are people and they all respond to emotionally charged marketing – it doesn't matter if you're practicing in a major city or out in the country. These marketing strategies will work anywhere – guaranteed. The key factor is you'll be using proven methods that work no matter what.

Q. “How long before I start seeing results with your strategies?”

A. With some techniques you'll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don't apply any of these strategies, you won't see any results.

To accelerate your progress to profitability, I've even included a special Quick Start Guide in Chapter 12 of the manual. Now, you’ll know exactly where to begin and what to do to achieve the success you’ve dreamed about.

Q. “How much do these methods cost to implement?”

A. The investment will vary from a couple of dollars to several thousand. Of course, you'll begin with the strategies that you can afford first (while cutting your teeth on this system.) Then once you start seeing results, you can move on to the more expensive elements. But there's at least 7 no cost/low cost techniques included which generate tremendous results.

Q. “You mentioned these marketing secrets are non-traditional, does that mean unprofessional?”

A. No. In creating the Eye Care Success program, I developed a screening method of three criteria that any practice-building strategy must satisfy. I call this my PAL Marketing System. All of the strategies I present to you will conform to the following PAL criteria:

• Your Marketing Must be PROFESSIONAL – You are a doctor and a professional and any and all marketing you do must present that. You need to be viewed as the expert in the eyes of your prospective patient. The marketing materials we create will increase your credibility through patient education. We will do nothing that will belittle your image or make you look foolish

• Your Marketing Must be AUTOMATIC – Let’s face it – I know you’re busy and that you would much prefer to simply care for your patients. These strategies will all be simple to implement and, once optimized, can continue to be effective automatically without you ever having to worry about it again. These strategies can deliver new patients month after month while you sleep.

• The Results of Your Marketing Must be LUCRATIVE – The bottom line of any and all business is to produce a profit. Unlike blind advertising, these strategies are all measurable in their results – you will be able to tell exactly what your return on investment (ROI) is for every strategy you implement. You will instantly know what works and what doesn’t work. You will then continue only those strategies that will help you create a practice that delivers the profitable and lucrative lifestyle you deserve.

Q. “Is your program really just another ‘pitch’ for a bigger, more expensive seminar or consulting?”

A. That's a fair question…but the answer is no! What you'll get is really a complete guide on how to handle your practice marketing. I don't deliberately leave out any key components of the system so you'll have to pay me thousands of dollars later to put the pieces together for you. What you get is absolutely everything you need to continually attract more patients, on your own, without having to purchase or sign-up for anything else.

This seems so simple...just consider how much money it's worth to you if my program simply produced just five extra patients per month.

Now what if I showed you how to generate 10 or 20 new patients each month?

Do you realize how much profit this can generate for your practice?

I know these strategies can work for you and I know you can do it…

Instead of thinking cost, you should consider investment. I realize there are practice consultants that charge four to five figures for information like this.

I'll be honest with you. When I was growing my practice, I couldn't afford fees like that.

When I set out to create this program, I had two goals. I wanted to fill it with the finest information I was capable of delivering - information that has the capacity to transform your practice. And I wanted to make it a tremendous value for the average OD.

Face it, the bonuses alone are valued at almost $300.

However, listen to this:

Your entire investment in this program, with all of the bonuses, is only $99 plus shipping and handling for the printed Hard Copy version of the manual.

Or, you could choose just the Online PDF eBook version of the manual for only $79 and save $20 (or more for international orders).

With the Online eBook version you still receive 100% of the bonuses. The only thing you don't get is the hard copy of the manual. However, you can always print the manual from the PDF version with your printer if you like.

Think of it... That's less than $3 for each of the 34 powerful profit-generating strategies presented in the Eye Care Success manual alone. That's less than the cost of a latte at Starbucks!

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