Optometrists:
Do You Want to Attract
More Patients, Generate More Referrals, and Increase Your Optical Sales?
You
can become a better marketer and attract all the
patients you can handle, without sacrificing your
professionalism...
In fact, it is possible to increase your
practice sales by 33.1% this year...
Dear Friend and Colleague,
Do you love performing the clinical aspects of optometry but find it a real
chore to do the marketing necessary to fill your appointment book?
Do you face any of these challenges in
your practice?:
-
Managed
care and third party plans that continuously lower your
fees and, worse yet, dictate to you how you should
practice...
-
Intensifying
competition from ophthalmologists and low price
discounters...
-
More
and more new ODs graduating every year while fewer older
ones retire, leading to a surplus of ODs in an already
tight market...
Do you try to implement various marketing activities only to be disappointed
with the response?
Would you love to:
-
Get better marketing results and attract all the
patients you can handle on a consistent basis?
-
Have a no-hype marketing plan that is easy to
implement and affordable?
-
Promote your practice with professionalism and
integrity – to be able to actually feel good about the marketing that you
do?
Would it please you to know there is
a solution?
It is still possible to grow your
practice by 25%, 30%, 50% or more even in this increasingly competitive
environment.
Best of all, it doesn't require you to
spend thousands in advertising or give up hours of the
little free time you still have left - in fact, when
implemented properly, you can create systems that essentially
run on autopilot.
The solution, believe it or not, is
actually quite simple... once you know the Three Basic
Strategies to create maximum growth in an optometric
practice (or any business for that matter).
I'm Dr. Bill O'Shea, an optometrist
just like you.
Over the years, I've developed
a passion for studying marketing. I've read scores of books, attended seminars and listened to
countless hours of audio programs.
In my studies, I discovered one single essential truth: effective
marketing doesn't have to be complicated or expensive. It simply starts with
the right mindset and the application of proven strategies.
My goal here is to share new ideas with you to help take your practice to
the next level. Ideas not normally presented in the usual optometric literature.
I've discovered dozens of
simple techniques to boost profits that, until now, have only
been put to use by a fraction of the nation's most successful
OD's.
In my research, I've
uncovered the key you've been looking for. The key that opens
the door to the practice you've always dreamed of.
So What Is the Key to
Real Success in Optometry Today?
-
Knowing
the Three Basic Strategies to Create Maximum Growth in an
Optometric Practice and...
-
Putting
into play simple systems to take advantage of not just one or
two, but all three of these Strategies.
I have no doubt that you can do
this in your practice and achieve the significant growth
you've dreamed of.
What Are the Three Basic Strategies to Create Maximum Growth
in an Optometric Practice?
Here are the only three
strategies you need to know to create maximum growth and
profit in your practice:
-
Attract
more patients.
-
Increase
the amount of revenue you receive from each patient visit.
-
Increase
how often you sell to each patient over a given period of
time.
That’s it.
To create maximum growth
and profitability in your practice, all you need to do is put
in place systems to increase the number of patients you see,
increase the amount of revenue you receive per patient and
increase how often you create sales from your patients over a certain period
of time.
Seems simple doesn’t it?
But
if It’s So Simple, Why Doesn’t Everybody Do It?
Here’s why:
When faced with the need to grow their
practice, most doctors focus all of their energy and marketing
dollars on the first strategy only.
They decide the solution to all of
their problems is to go out and get more patients.
They
haphazardly pour money into more Penny Saver ads or a
splashier Yellow Pages ad or a fancier full color glossy
brochure without even realizing that there are two other
ways they could also increase their profits.
To make matters worse, these
doctors’ efforts are solely aimed at attracting new patients
through advertising. They never give any thought to the
myriad of ways they can accomplish the same goal without
spending one dime on advertising.
Now it certainly is true that efforts
to attract more patients will increase your bottom line and
will make your practice more profitable.
But what if we combined your efforts
to increase your number of patients with systems to make more
money per patient encounter?
And then what if we added systems to
allow you to sell to your patients more often in a given period of
time?
The results can be staggering.
In fact, a mere ten percent increase in
each of the three strategies would synergistically create an
overall growth rate in your practice of 33.1%!
Would
You Be Pleased to Grow Your Practice and Your Profits By 33.1%
This Year?
That's why I'm writing you this
letter. I want to share with you 34 specific techniques you
can use to generate this geometric growth of 33.1% or more in
your practice.
I've complied these strategies into
a revolutionary new practice building program called:
Eye
Care Success
How
to Create Maximum Growth and Profit in Your
Optometric Practice
This
Complete Practice Building System is unlike
anything you've ever been exposed to before.
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 |
-
Imagine
never having to worry about where your next patient is
coming from.
-
Imagine
being able to attract more private pay patients, allowing
you to drop some of those annoying, poorly paying vision
plans.
-
Think
how great it would be to know your phone will ring and
keep ringing with interested prospective patients... all
eager for vision correction, glasses, contact lenses, low
vision, vision therapy or any other services you
provide... while you simply relax and focus on optometry,
forgetting about your competition.
-
Imagine
never having to worry about your marketing or advertising
again... (Instead, you'll know exactly what to do and how
to do it!)
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"Lots of
good, straightforward ideas to better your practice.
Uses common sense to implement, not pie in the sky
theory."
Michael
Young, OD
Redding
Eye Care Center |
Here's
a Few of The Little-Known Secrets You'll
Discover in This 28,000 Word Manual:
-
How
to combat the "low price
discounters". (Page 86)
-
Why
you're sitting on a gold-mine and how to
start profitably mining your patient files!
(Page 53)
-
How
to instantly make more money in your
practice – starting tomorrow! (Page
83)
-
The
amazing secret to using small ads to get
dozens of prospective patients to CALL YOU!
(Page 107)
-
The
One Critical Question all of your marketing
materials must answer - get this wrong
and you may as well throw your advertising
dollars out the window! (page 95)
-
How
to get loads of new referrals without
resorting to nagging or trickery! (Page 60)
-
14
surefire ways to skyrocket your referrals.
(Chapter 6)
-
How
to model success practices from other
industries to make quantum leaps in your own
practice. (Page 21)
-
The
one simple printed sheet of paper that can
add tens of thousands of dollars to your
bottom line. (Page 53)
-
At
least 7 low cost/no cost ways to build your
practice. (Chapters 5, 6 and 8)
-
How
to get others to finance your marketing
efforts (and be absolutely delighted to do
it). (Page 81)
-
How
to get current patients to physically drag
their friends into your office. (Page 73)
-
How
to make it practically impossible for any
patient to say, "No" after you
recommend a second pair of glasses or an
optical up-sell! (Page 24)
-
How
to use free reports as "bait" for
patients to call you! (Page 98)
-
The
secrets to making your Yellow Pages ad
actually produce results (your Yellow Pages
rep definitely doesn't know these). (Page
107)
-
How
to quickly and easily create killer ads and
those free reports, using a piece of
equipment you already use everyday. (Page
96)
-
Why
you must always keep following up with your
patients (and if you don't you're leaving at
least 50% of your potential profits on the
table). (Page 75)
-
How
to write letters that always get opened,
read, and acted on! (Page 47)
-
How
to turn your marketing efforts on
"auto-pilot" while you go play
golf. (Page 109)
-
How
to make even the most hesitant and timid
patients respond to your marketing! (Page
50)
-
How
to set your price for optimum profit despite
managed care and much more… (Page 87)
|
"Wow!
What an incredible and jam-packed manual for success in
eyecare!"
Dickson
Chen, OD, FAAO |
|
"Before
reading your book, the daily grind was getting to me.
That's not to say that I wasn't
trying to improve my practice -
I was, and I was succeeding,
too. But I still felt as though a lot was outside my
control. Not now.
My thanks
to you for helping restore hope and a sense that I have
the ability to achieve the level of success I desire.
Thanks for not demanding a share of
my future profits!"
Yoram Friedman, OD
Family Vision Center |
Any
One Of These Strategies Could Literally Be Worth Thousands to
Your Practice…
Just imagine if you
started making only a handful of these tactics work for you.
How much more money would that mean to your bottom line?
Now before we go on,
I'm sure you probably have some unanswered questions and
concerns. So here are some of the most common:
Q. “My practice
is driven by word-of-mouth – all this ‘marketing’ stuff
isn't for me…”
A. Yes, a great deal
of your practice comes from word-of-mouth and it will continue
to.
One major focus of the
program is to generate and help control word-of-mouth and
referrals. There are many strategies and techniques in the
manual that you've never considered before that will greatly
accelerate your current referral sources.
Q. “Will all of
this work for me in my part of the country? My patients are
different.”
A. Let's face it, people
are people and they all respond to emotionally charged
marketing – it doesn't matter if you're practicing in a
major city or out in the country. These marketing strategies
will work anywhere – guaranteed. The key factor is you'll be
using proven methods that work no matter what.
Q. “How long
before I start seeing results with your strategies?”
A. With some
techniques you'll see almost immediate results within 2 or 3
weeks. Others will take a little more time. Within a few
months you will definitely see substantial results. But please
understand if you don't apply any of these strategies, you
won't see any results.
To accelerate your
progress to profitability, I've even included a special Quick
Start Guide in Chapter 12 of the manual. Now, you’ll
know exactly where to begin and what to do to achieve the
success you’ve dreamed about.
Q. “How much do
these methods cost to implement?”
A. The investment will
vary from a couple of dollars to several thousand. Of course,
you'll begin with the strategies that you can afford first
(while cutting your teeth on this system.) Then once you start
seeing results, you can move on to the more expensive
elements. But there's at least 7 no cost/low cost
techniques included which generate tremendous results.
Q. “You mentioned
these marketing secrets are non-traditional, does that mean
unprofessional?”
A. No. In creating the
Eye Care Success program, I developed a screening method of
three criteria that any practice-building strategy must
satisfy. I call this my PAL Marketing System. All of the
strategies I present to you will conform to the following
PAL criteria:
-
Your
Marketing Must be PROFESSIONAL
– You are a doctor and a professional and any and all
marketing you do must present that. You need to be viewed
as the expert in the eyes of your prospective patient. The
marketing materials we create will increase your credibility through
patient education. We will do nothing that will belittle
your image or make you look foolish
-
Your
Marketing Must be AUTOMATIC
– Let’s face it – I know you’re busy and that you
would much prefer to simply care for your patients. These
strategies will all be simple to implement and, once
optimized, can continue to be effective automatically
without you ever having to worry about it again. These
strategies can deliver new patients month after month
while you sleep.
-
The
Results of Your Marketing Must be LUCRATIVE
– The bottom line of any and all business is to produce
a profit. Unlike blind advertising, these strategies are
all measurable in their results – you will be able to
tell exactly what your return on investment (ROI) is for
every strategy you implement. You will instantly know what
works and what doesn’t work. You will then continue only
those strategies that will help you create a practice that
delivers the profitable and lucrative lifestyle you
deserve.
Q. “Is your
program really just another ‘pitch’ for a bigger, more
expensive seminar or consulting?”
A. That's a fair
question…but the answer is no! What you'll get is really a
complete guide on how to handle your practice marketing. I
don't deliberately leave out any key components of the system
so you'll have to pay me thousands of dollars later to put the
pieces together for you. What you get is absolutely everything
you need to continually attract more patients, on your own,
without having to purchase or sign-up for anything else.
|
"I
have thoroughly reviewed Dr. O’Shea’s manual and used
many of the guiding principles and practical tips in a
Business Principles course for 3rd Year Optometry
students.
The manual is chock
full of terrific marketing tips and resources for
optometrists who need practical advice and resources to
grow their practice.
This is an investment
that should prove invaluable."
Victor L. Kane, Ph.D.
Assistant Professor of Marketing
Pacific University
|
This seems so
simple...just consider how much money it's worth to you if my
program simply produced just five extra patients per month.
Now what if I showed
you how to generate 10 or 20 new patients each month?
Do you realize how
much profit this can generate for your practice?
I know these
strategies can work for you and I know you can do it…
With Your Investment in Eye Care Success, I'll Also Include
these Special Profit-Producing Bonuses:
Eye Care Success
Letters
18 Pre-Written, Profit-Generating Letters
You Can Use
Immediately in Your
Optometric Practice
This manual (valued at
$89) contains
18 different letters you can simply copy, customize and send
to your patients and prospective patients.
Included are
letters specifically designed to generate more referrals,
bring back inactive patients, welcome new patients, introduce
new services, create joint ventures and much, much more.
I also include an MS-Word version
of the manual so you can easily customize the letters you
want to use!
Word
of Mouth Marketing for Optometrists
10
Great Ways to
Generate a Buzz About Your Practice
Here's the
good news: it is within your power to help shape and
influence what people say about your practice. If you
know how to create the right buzz, you can set
yourself up for endless new patient referrals.
In this
Special Report (valued at $29), I'll disclose 10 simple to implement
strategies you can use to harness the power of word of
mouth in your practice.
How
to Generate Great New Ideas for Growth in Your
Practice
Using a simple
strategy, one company was able to increase its sales
by $75 million dollars in four years!
In this
Special Report (valued at $29), I'll show you how
a variation of this fun technique can be put to use in
your practice quickly and easily. I can't promise you
a $75 million return, but I guarantee this technique
could well add thousands to your bottom line if used
properly.
A Free Pre-Written
Patient Education Guide
In Chapter 9 of the Eye
Care Success Manual, we talk about the power of
education as a marketing tool. To make it easier to
introduce prospective patients to your expertise, I've
included an entire pre-written Patient Education Guide
you can use in your practice for free
(a $149 value)! Simply open the file in MS
Word and customize it where indicated. Also, feel free
to change it where ever you'd like to present the
information in your unique voice. Then simply print it
out and distribute it. Three
Steps to A Winning Optometric Marketing Plan: A Guide and
Workbook
This guide will give you everything you need to know to
get started on the path to maximum growth and profit
(a $49 value).
Lifetime Access to Our
Special Member's Only Webpage
You'll be given lifetime
access to our special member's only webpage where you'll be
able to:
-
Download a collection of free additional
marketing and success ebooks I've assembled for you
-
Access to additional Eye Care Success
Practice Building Articles - a special Member's Only Bonus
-
Link directly to the various web-based
practice building resources we discuss in the program
|
“Okay, So How Much Does All Of This Cost?”
Instead of thinking cost, you should
consider investment. I realize there are practice
consultants that charge four to five figures for information
like this.
I'll
be honest with you. When I was growing my practice, I couldn't
afford fees like that.
When
I set out to create this program, I had two goals. I wanted to
fill it with the finest information I was capable of
delivering - information that has the capacity to transform
your practice. And I wanted to make it a tremendous value for
the average OD.
Face it, the bonuses
alone are valued at almost $300.
However, listen
to this:
Your entire investment
in this program, with all of the bonuses, is only
$99 plus shipping and handling for
the
printed Hard Copy version of the manual.
Or, you could choose
just the
Online PDF
eBook version of the manual for only $79 and save $20 (or more for
international orders).
With the Online eBook
version
you still
receive 100% of the bonuses. The only thing you don't get is
the hard copy of the manual. However, you can always print
the manual from the PDF version
with your printer if you like.
Think of it... That's less than
$3 for each of the 34 powerful
profit-generating strategies presented in the Eye Care Success
manual alone. That's less than the cost of a
latte at Starbucks!
I Want
You to Be 100% Satisfied With
Eye Care Success...
That's
Why You Also Get My 100%
“Better Than Risk-Free” Guarantees:

Guarantee
#1:
Invest
today and look over the material for 30 days. Start
implementing the strategies in your practice. If you
don't think the
Eye Care Success program and bonuses can deliver at least
$100 worth of patient exam and optical fees, I'll refund your
money.
Simply
email me within 30 days to tell me and I'll
send you a prompt refund, no questions asked. I won't be
happy to know I failed your value test, but that will be my
problem, not yours.
Guarantee
#2:
I
absolutely guarantee if you put my techniques to the test for
a full 12 months and take action on the strategies presented,
you'll make at least 10 times your investment. If you don't,
you'll get every red cent you paid us refunded to you, no
questions asked. All I ask is you prove to me you made a
"good faith" effort to implement one of the
strategies.
|
I can’t think of anything fairer, can
you?
The next move is up to you. I've shown
you that the Eye Care Success program is as risk-free as an
offer can come. You and I both know that if you've read this
far in this report, you're seriously interested in improving
your practice and personal income. All that's left to do now
is to take action.
Don’t make the fatal mistake of
ignoring this powerful practice building tool and throwing
away thousands and thousands of dollars.
Friend, more patients are just around the
corner.
Sincerely,
Bill
Bill
O’Shea, OD
P.S. Think about this: if you only get
one additional patient from this huge collection of
information – you’ll have covered your entire investment in this
program.
From that moment on,
every additional patient this information generates for you is
pure profit.
Why wait? Order today!
P.P.S. Don't forget... this is a 100%
tax-deductible business expense (ask your tax advisor).

Copyright
© 2008 Dr. Bill O'Shea
Legal
Information
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